Parenting evolves with every generation, especially for Gen Z. So, when P&G tasked us to introduce their new Gen Z diaper brand "All Good," we jumped into crafting a campaign that truly mirrors the vibe of today's parenting.
The outcome: "It's All Good" – a campaign crafted entirely by Gen Z creators. The message to young parents: If your little one is loved and happy, why sweat what the older generation thinks? Your way of parenting is all good.
