Raptors S1
The Bay
To kick off The Bay’s five-year partnership with the Toronto Raptors, we dropped a limited-edition collection designed to do more than just look good.
100% of the proceeds went to Charter for Change, The Bay’s initiative supporting racial equity in communities across Canada.
We brought the collection to life through powerful stories from real Canadians, sharing what change means to them—because when fashion fuels impact, every piece has a purpose.
© 2025 JAMES MCGUIRE